ART DIRECTION LOOKBOOK Alama is a culture-to-wear label that empowers a group of Maasai women artisans from Northern Tanzania. The 35 women artisans who design and produce Alama's one-of-a-kind jewelry pieces are members of the Maasai tribe of the upland steppes of Tanzania. "ALAMA" means "symbol" in Swahili – each traditional jewelry design from our collection is a symbol of the Maasai culture and traditions.

Photo: Axl Jansen