Welcome to the C&amp;A Autumn/Winter 2024 collection. Let&rsquo;s cele-brate sharing our stories and cherishing those moments that shapeus. Let&rsquo;s connect the past &amp; the present. Fresh perspectives &amp; newexperiences. We&rsquo;re zooming into modern life: It&rsquo;s full of contradic-tions, yet totally interconnected. Our collection effortlessly mergeshome and work life, traditions and the new normal, nature retreatsand urban lifestyles to suit your everyday.Always find beauty in the paradox.Embrace the season wherever you are.Photo: Markus Pritzi

Lookbook

Since march 2022 i am working on the new brand positioning for C&amp;A. I developed the new picture guideline. This is the first brand campaign for the relaunch.&nbsp;Photography: Ward &amp; Kweskin

Brand Campaign AW 

As Art Director, I had the opportunity to work on the capsule collection born from the collaboration between C&amp;A and E.L.V. DENIM, working exclusively with 100% upcycled materials. Each piece is crafted from pre-loved denim and production leftovers, giving existing fabrics a new life and celebrating true circular fashion.This project reflects a true commitment to sustainability and aligns with the growing demand for responsible, transparent, and vintage-inspired design. By embracing upcycling, we&rsquo;re taking a meaningful step toward our sustainability goals while connecting with a modern, conscious, and younger-minded audience.

ELV Denim and C&A

Stronger Together. Supporting women. Supporting artisans.Following the C&amp;A values and ambition to do good in collaboration with social suppliers to scale their production and improve the livelihoods of people, C&amp;A proudly presented our collaboration with Rangsutra. Together with the Indian women, C&amp;A created an amazing, authentic capsule collection. These high-quality hand- embroidered pieces were shown at the Fashion Show for the first time and will hit selective stores all over Europe. With that, C&amp;A emphasizes its commitment to supporting women and artisans in their vision of positively impacting Indian communities.Photo: Astrid Grosser

Rangsutra and C&A

You can&rsquo;t touch fabric in the metaverse&ldquo;What is the future of textile handcrafts on the accelerating trajectory of fashion in a digital universe?&rdquo;&nbsp;This question was the starting point of the made/in project to look at textile handcrafts in Germany and India and their potential for survival and growth in the future fashion world.&nbsp;What will their future be in a world where even established fashion houses engage increasingly in creating virtual collections; where the speed of new collections is forever accelerating and mainly price driven? The situation of textile handcraft seems bleak.However, there is one element that cannot easily be substituted in the metaverse: the sense of physical touch and the meaning of that for us humans as sensuous beings. Besides the merely physical nature of touching a fabric, a sense of history, belonging and identity is awakened by the tactility of the experience. Textile handcraft is a vital expression of our shared cultural heritage.Especially after the pandemic experience, the made/in project aims to use the heightened awareness of the importance of the physical to advocate for a new appreciation for textile handcrafts. Focussing on the situation in both countries, the aim is to shine a light on the beauty, excellence and importance of the work of the human hand and how it can engage in a beneficial relationship with digital methods of working. What are the challenges designers and artisans are facing when attempting to weave these two realities together? How can we build a case for a renewed future relevance of textile handcraft &ndash; without nostalgia and sentimentality? A future that addresses urgent challenges and presents a contemporary aesthetic and innovative solutions. A future that questions the stale hierarchies between the global north and the global south, the inequality between designers and artisans.Anjana Das and Nicole Hardt, the two creative directors have created a dynamic platform for artistic exchange, innovation and knowledge with their website www.madein.org and the print publication &ldquo;made/in &ndash; honouring textile crafts&rdquo;. The made/in project team documented seven handcraft techniques in Germany and India. The incredible wealth of knowledge and skill involved in the creation of handcrafts is presented in craft documentations with texts, images and video segments. Interviews with designers and artisans give insights how the industry professionals see their current situation and how they answer the question how textile handcraft can remain relevant as part of a more thoughtful and sustainable fashion industry. How the analogue and digital can work in tandem to create something new and hence enlarge the repertoire of craft. Craft thinkers from India and Germany contributed to the project in thought-provoking essays on various aspects of textile handcraft. The made/in platform is a practical and usable tool for designers, artisans and consumers alike. With the made/in principles for a vibrant future of handcrafts in fashion as well as the database of artisans, designers, thinkers and organizations involved in textile handcrafts the project lays a foundation for future collaborations. Visit: <a href="https://made-in.org" rel="noopener noreferrer" target="_blank">made-in.org</a>Founders and Creative Directors: Anjana Das &amp; Nicole HardtPhotography: Cecile BortolettiStyling: Samuel Drira

made/in

ART DIRECTION SHOOTINGPhoto: Axl Jansen

Amarta

Campaign Shoot for White Champa Designer: Anjana DasArt Direction: Nicole HardtPhotographer: Lydia GorgesModel: Tinu Verghis&nbsp;Styling: Izabela MacochHMU: Claudia Fischer

White Champa

CONCEPT AND EXECUTION
 
The guide picks up the mainstream reading habits of fashion magazines, without complying uncritically with them. Consumers and interested people are inspired and motivated to reflect their consumption patterns and change them. They are informed about the working conditions in the global garment industry and international social and working standards. At the same time they are given recommendations how they can act to make their wardrobe sustainable. 
 
 
Photo Cover & Editorial by Axl Jansen
Photo Elin Larsson by Andreas Öhlund
Photo Still by Stills & Strokes
Photo Vivienne Westwood by Rankin

Fair Fashion Guide

BRAND STRATEGIE AND PICTURE LANGUAGE Timeless Yak Khullu Scarfes, Clothing &amp; other Treasures handwoven by nomads on the tibetan plateau.Norlha believes in the exceptional qualities of a rare fiber, in the skill of our dedicated artisans, and the creation of superior products. We honor each of these guiding principles equally and without compromise.Photo: Axl Jansen

Norlha

Cashmere Campaign AW22

ART DIRECTION LOOKBOOK An Hour And A Shower is when you feel most comfortable. Most like yourself. It&rsquo;s in that hour&mdash;or in that shower&mdash;when all the best ideas happen. When time is on your side and all is clear. When anything is possible. When everything just fits.Photo: Axl Jansen

AHAS

ART DIRECTION AND PRODUCTION Lookbook Spring Summer 2020Photo: Stefan Heinrichs

Zalando SS20

ART DIRECTION LOOKBOOK Alama is a culture-to-wear label that empowers a group of Maasai women artisans from Northern Tanzania. The 35 women artisans who design and produce Alama&#39;s one-of-a-kind jewelry pieces are members of the Maasai tribe of the upland steppes of Tanzania. &quot;ALAMA&quot; means &quot;symbol&quot; in Swahili &ndash; each traditional jewelry design from our collection is a symbol of the Maasai culture and traditions.Photo: Axl Jansen

Alama

ART DIRECTION & PRODUCTION  
 
Lookbook AW 2020.
Photos by Marco Trunz

Zalando AW20

ART DIRECTION LOOKBOOK White Champa is eclectic and whimsical and at the same time sophisticated and architectural. The brand is a celebration of rare artisanal skills and has been defined by its unwavering pursuit of the creation of basic, timeless and classic pieces. White Champa carefully builds a foundation for a whole wardrobe, effortlessly combining high quality natural fabrics like pure linen, khadi cotton, silk and wool, with unique hand-embroidery and contemporary silhouettes. The beauty of draping meets the bravery of the cut.Photo: Axl Jansen

PROJECT LEAD
Editorial Shooting with my students from the 3rd Semester at AMD.
Photo: Jessica Sidenros
Model: Katja Grube
Haar &amp; make-up: Andrea Young