since 03.2022 Lead Art Director Photo/Video at C&A
At C&A, the Image Department team delivers cohesive, impactful campaigns across multiple channels under my leadership as Lead Art Director. With over three years in this role, the focus has been on developing creative concepts that align with brand strategy and resonate with diverse audiences while maintaining a commitment to sustainability.
A proven track record of blending creative direction with sustainable strategies defines the work. Former roles as Creative Director and professor in Fashion Journalism and Communication reinforce expertise in brand storytelling, media execution, and fostering innovative, tailored solutions for clients.
02.2020 - 02. 2022 Professor and Dean of studies for Fashion Journalism & Communication at the AMD (Academy of fashion and design) in Berlin.
Current Project
made/in India and Germany develops innovative collaborations between Indian and German craft and fashion through the interaction of designers and craftspeople from both countries.
Visit the Website: made/in
Funded by the Federal Foreign Office.