NEWS
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NEWS -
18.10.2026
AI Manager
I’m training as an AI Manager with Agile Heroes, covering AI strategy, project management, governance and ethics. I passed the first of two exams.
Creative work with AI needs more than good prompts: it needs a clear framework for how brands use it responsibly.
New visual language for GetYourGuide
September 2026
I developed the complete visual language for GetYourGuide, from strategy to the guidelines photographers work with on set.
The project covered:
Competitor analysis: how travel brands present themselves visually, and where GetYourGuide can stand apart
Visual foundations and guiding principles: the core of how the brand should look and feel
Art direction: grading, casting, lighting, posing, camera angles, and clear do’s and don’ts
Photographer toolkit: practical guidance so external photographers worldwide create images that look like one brand
The result is a visual system that keeps the large volume of images consistent, no matter who takes them or where.
On production in Chennai, India
August 2026
I travelled to Chennai to lead the photo production for White Champa’s new website. White Champa is a contemporary expression of Indian craft: handwoven textiles, artisanal techniques and unexpected silhouettes founded by Anjana Das.
The website is also the new home of made/in, the platform Anjana Das and I started in 2020 to explore the role of textile handcraft in contemporary fashion. What began as research and exchange has grown into a limited collection: White Champa x made/in.
Photography: Shovan Gandhi Model: Moksha Aggarwal
New York: a week at the Lee Strasberg Institute
August 2026
I had the honour of being invited to a speaker class at the Lee Strasberg Institute in New York, the home of Method acting.
One week of intense work with the institute’s teachers, and far outside my comfort zone. No slides, no images to hide behind: just voice, body, presence and the courage to be fully in the moment.
For 25 years I’ve worked on how brands are seen. This week was about how I am seen.
Florian Baudrexel: catalogue design & AI visualisation
July 2026
I created the layout and imagery for the german artist Florian Baudrexel’s new pdf catalogue.
Using AI, I placed his works in living spaces, so collectors can see how each piece interacts with the space.
AI Visuals for the Beneficial Design Institute
July 2026
I developed AI imagery for the Beneficial Design Institute’s new website, that reveals the beauty of textiles and the science within. Moving from fabric to fibre and down to the cellular level, these images bring hidden structures into view through a warm, tactile visual language, making the complexity of materials feel warm and tangible.
made/in Exhibition in New Delhi
November 2024
The project made/in is dedicated to exploring the current state and future of textile handcrafts in India and Germany. We believe that crafts have the remarkable ability to integrate tradition with innovation, capturing the essence of both the past and the future.
This moment presents a unique opportunity for textile handcrafts to regain the attention they deserve.
Through made/in, we aim to document the realities of textile craftsmanship today in both countries and envision a sustainable future for handcraft within the fashion industry.
We had the opportunity to develop an exhibition and showcase our project in the garden of the German Embassy in New Delhi.
