Brand Campaign - C&A

From 2022-2025, I was responsible for the visual language of C&A’s brand repositioning and relaunch. I developed the new image guidelines that defined how the brand would look across every channel. This campaign was the first to bring that new visual language to life.

Photography: Ward & Kweskin

Close-up portrait of a smiling Black man wearing a bright green pleated shirt against a blue-gray background
Freckled red-haired woman in denim clothing reclining on dry grass under a blue sky
Close-up portrait of a man and woman in dark clothing against a blue sky
Fashion model in a pink turtleneck sweater and flowing blue puffer jacket against a blue sky
Young man riding a skateboard on a sunlit pedestrian bridge.
Smiling woman with short dark hair wearing a cream cardigan and denim pants against a blue background
Model in a flowing green dress and black knee-high boots posing on a rooftop against a blue sky
Young woman in a brown teddy coat posing beside a concrete wall overlooking the ocean
Close-up portrait of a person with short black hair wearing a brown and black patterned jacket
Close-up portrait of a woman with long dark hair wearing a black turtleneck and black-and-white patterned coat outdoors

ELV Denim and C&A

I had the opportunity to work on the capsule collection born from the collaboration between C&A and E.L.V. DENIM, working exclusively with 100% upcycled materials. Each piece is crafted from pre-loved denim and production leftovers, giving existing fabrics a new life and celebrating true circular fashion.

This project reflects a true commitment to sustainability and aligns with the growing demand for responsible, transparent, and vintage-inspired design. By embracing upcycling, we’re taking a meaningful step toward our sustainability goals while connecting with a modern, conscious, and younger-minded audience.

Photography: Florian Renner

Close-up portrait of a short-haired person touching the collar of a dark denim jacket
Three fashion models posing seated in denim outfits against a neutral studio background.
Smiling woman with a shaved head sitting on the floor in a white tank top, ripped jeans, and black boots
Two fashion models posing together in dark denim jackets and jeans against a neutral background.
Close-up portrait of a person with voluminous curly dark hair wearing a denim jacket
Person with a buzz cut wearing a denim jacket, white T-shirt, and jeans, posing against a plain gray background
Two people embracing in a studio, one wearing a blue-and-white striped shirt and the other a white T-shirt and jeans.
Fashion portrait of three diverse models wearing denim outfits against a neutral studio background.

Just visiting this planet

Editorial produced for the project made/in.

Through made/in, Aanja Das and I explore the ongoing exchange between cultures, design and craftsmanship. Focusing on India and Germany, the project develops innovative collaborations across craft and fashion, bringing together designers and craftspeople from both countries.

This editorial features designers from Europe and India whose practices are rooted in close collaboration with artisans.

Photography: Cecile Bortoletti, Styling: Samuel Drira

Person in a wide-brimmed camouflage hat and black clothing standing beside a rusted metal structure in a rocky desert landscape.
Woman with an afro wearing a black dress and white boots standing by the ocean
Person in a black-and-gray striped outfit standing beside a rusted metal gate against a textured ochre wall.
Black woman with an afro holding a sheer black-and-orange scarf outdoors by the water
Fashion model with an afro hairstyle wearing a patterned black shirt, red tie, brown skirt, and white boots, holding a metal pole against a textured ochre wall.
Woman in a flowing white dress and white shoes standing beside a body of water, carrying a turquoise woven bag.

Stronger Together. Supporting women. Supporting artisans.

In collaboration with Rangsutra, C&A created an amazing, authentic capsule collection. With that, C&A emphasizes its commitment to supporting women and artisans in their vision of positively impacting Indian communities.

Photography Fashion: Astrid Grosser Photography Craft: Shovan Gandhi

Rangsutra and C&A

Fashion model wearing a black-and-white patterned coat and black outfit standing among volcanic rocks with mountains in the background
Indian woman in a pink sari sewing black fabric by hand, with other women working in the background
Two women modeling black and white embroidered tunics outdoors beside a textured stone wall
Woman hand-stitching white geometric embroidery onto black fabric
Fashion model wearing a white patterned dress and carrying a black embroidered clutch in a rocky desert landscape
Woman wearing a bright pink patterned sari with gold trim and holding black-and-white geometric fabric
Woman wearing a black-and-white patterned jacket and shorts poses among desert rocks with mountains in the background.
Indian women in colorful traditional clothing gathered outside a rustic rural home.

Lookbook C&A

Autumn/Winter 2024 collection.

Photography: Markus Pritzi

Close-up portrait of a woman with dark hair wearing a black winter coat and scarf
Fashion model seated in a chrome chair wearing an all-black outfit, puffer jacket, and platform loafers in a minimalist white studio.
Woman with long black hair wearing a dark patchwork denim jacket and jeans, posing against a white wall.
Woman in a white pinstriped outfit holding a bright green folding chair against a white wall
Fashion model seated on a chrome chair wearing a dark blue denim outfit, red belt, and black platform shoes.
Smiling woman in a plaid blazer and navy blue blouse posing indoors
Woman with long black hair wearing a black blazer and floral gold statement necklace
Woman in a black button-up shirt and wide-leg pants sitting on a wooden chair, wearing black loafers
Fashion model wearing a plaid blazer, navy blouse, wide-leg jeans, and black heels against a white studio wall.