Fair Fashion Guide

CONCEPT AND EXECUTION The guide picks up the mainstream reading habits of fashion magazines, without complying uncritically with them. Consumers and interested people are inspired and motivated to reflect their consumption patterns and change them. They are informed about the working conditions in the global garment industry and international social and working standards. At the same time they are given recommendations how they can act to make their wardrobe sustainable. Photo Cover & Editorial by Axl Jansen Photo Elin Larsson by Andreas Öhlund Photo Still by Stills & Strokes Photo Vivienne Westwood by Rankin